Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact
- Creator: Rahman, Syed Mahmudur , Carlson, Jamie , Gudergan, Siegfried P. , Wetzels, Martin , Grewal, Dhruv
- Resource Type: journal article
- Date: 2022
Auction fever! How time pressure and social competition affect bidders' arousal and bids in retail auctions
- Creator: Adam, Marc T. P. , Krämer, Jan , Müller, Marius B.
- Resource Type: journal article
- Date: 2015
Consumer responses to vertical service line extensions
- Creator: Lei, Jing , de Ruyter, Ko , Wetzels, Martin
- Resource Type: journal article
- Date: 2008